Adapteo Group Appoints Anna Högberg as Chief Brand and Communication Officer to Drive Strategic Growth
Adapteo Group, a leading provider of adaptable and circular building solutions across Northern Europe, proudly announces the appointment of Anna Högberg as Chief Brand and Communication Officer (CBCO), effective January 2024. This strategic move signifies Adapteo’s commitment to elevating its brand presence and communication strategy as Adapteo continues the next phase of its growth journey.
In her new role, Anna Högberg will play a central part in Adapteo’s global management team, reporting directly to President and CEO Johanna Persson.
With a background in communication, brand management and sustainability strategy, Anna brings a wealth of experience from her previous senior roles, including Managing Director at Futerra and Mission Anew, followed by Senior Partner at ARC Arise Consulting.
As Adapteo continues to grow, the appointment of Anna Högberg as CBCO underscores the company’s dedication to fortifying its market position and advancing its brand narrative. Her expertise will be instrumental in shaping and communicating Adapteo’s unique value proposition in the evolving landscape of adaptable and circular building solutions.
“I am thrilled about the prospects ahead at Adapteo. There is a massive opportunity to carve out a clearer, more unique, and bolder position in all our markets. My commitment is unwavering in steering Adapteo toward being a steadfast, long-term partner for our customers. I am eager to lead the charge in propelling the development of Adapteo into new frontiers, ensuring that we will not only meet but exceed the expectations of our stakeholder” says Anna Högberg.
In an era where brand identity is integral to business success, Adapteo recognizes the significance of strategic brand building. The newly established role of Chief Brand and Communication Officer underscores the company’s commitment to creating a distinct and impactful brand presence.
“We are delighted to welcome Anna as our new Chief Brand and Communication Officer. Her background and proven track record make her a valuable addition to our leadership team. As we enter the next chapter of Adapteo’s growth, her strategic insights will be central in enhancing our brand identity and effectively communicating our vision. We look forward to achieving new milestones under her guidance and further solidifying Adapteo’s position as a leader in adaptable and circular building solutions,” says Johanna Persson, President and CEO.
Erika RegnerHead of Marketing & Communication media.relations@adapteo.com
Adapteo in brief
Adapteo is the leading adaptable space partner in Northern Europe. We develop, build, rent out and sell adaptable buildings for schools, daycares, care centres, offices, and accommodation. With our modular and circular building solutions, our customers can transform, repurpose, scale up and scale down based on their changing needs. That is how we build adaptable and sustainable societies. Adapteo has a building portfolio of 1.4 million square metres and operates in Sweden, Finland, Norway, Denmark, Germany, Belgium, the Netherlands and Lithuania. A majority of our revenues is generated by rental contracts from the public sector.